Sales, ethics, agile & everything we’re talking about at E-Show Madrid

Madrid’s E-Show is back! This year’s event will once again bring together leading companies, providers and experts from the world of eCommerce and Digital Marketing for two days of networking and exciting talks.

Naturally, Motive.co is excited to be attending (we’re at stand P06 in the Prestashop Village) and after being asked to speak at the event, we’ve come up with two very special talks that will be coming your way. So, read on for a little teaser of what’s to come.

Creating more ethical eCommerce solutions thanks to Agile

When? Wednesday 26th October, 10:45 am Where? TFM Keynote Theatre, E-Show Madrid

When we shop online, many of us go straight to the search bar. When done well, these search bars seamlessly integrate into the shop, show us what we expect to find, and help us purchase the product we came looking for. And while this is exactly how it should be, the seamlessness makes it seem more simple than it actually is.

In most cases, behind these seemingly straightforward search boxes are a team of developers and designers who have painstakingly mapped out a user experience that they feel delivers great search results and a personalised search experience.

But here’s the thing: When it comes to delivering a personalised experience, many developers have been unable to provide one without needing a shopper's personal data to do so. And so most eCommerce search engines rely on collecting personal data and tracking customers to create this personalised experience.

Motive Commerce Search was created to challenge that idea.

In her talk, Motive.co’s Product Manager Ana Pujana shares how Motive Commerce Search has been designed to deliver a personalised experience without collecting personal data, and how the Agile method has been key to making it happen.

The Motive Commerce Search plugin has been built on the principles of Privacy by Design, which means that privacy is built into product development, not left as an afterthought. Ana describes the importance of this idea and how an agile methodology has helped the team pull it off.

So what does it mean to be an ethical search engine? How is agile part of great product development and why are more shoppers than ever switching to brands that deliver digital trust? eShow visitors will soon find out.

Want to increase sales? Here’s how you can improve the shopping experience

When? Wednesday 26th October, 5:15pm Where? Prestashop Village Stage, E-Show Madrid

In 2021, Spain’s no.1 online rug dealer Mundoalfombra.com realised their eCommerce search wasn’t living up to expectations and delivering the promised results. So the company decided to look for alternatives.

After coming across Motive Commerce Search, the team instantly liked the design, features and how easy it was to install the plugin in its Prestashop store.

Since Mundoalfombra made the switch to Motive Commerce Search, the company has sold over 10,000 rugs and doormats 100% online via their eCommerce store. Not only that, but website page visits increased by 33% and conversion rates across all devices increased by 2.5X.

Mundoalfombra’s Marketing Director Manuel Mas also noticed that the tool could be used to help improve other areas of the shop and help people find products while driving more organic traffic to Mundoalfombra.com. He used the analytics of Motive Commerce Search to identify keywords for SEO, create perfect product categories, optimise product descriptions and improve blog content.

The company has also seen some really great results from other features like banners, synonyms, and filters, as well as improving the look and feel of the search layer thanks to the beautiful design and powerful search layer customisations of Motive Commerce Search.

Manuel will be joined onstage by Motive’s Alliances Enablement Manager María Utrera to share his company’s success story and how Motive Commerce Search has played a key role in its growth.

And while Mundoalfombra have seen incredible results, the talk also focuses on how Motive Commerce Search has been able to provide these benefits without needing to track customers, use cookies, or collect personal data from shoppers.

If you’re looking for tips on how to increase sales while also improving the shopping experience, then this talk is for you.

Get your hands on our new eBook

In the coming weeks, we’ll be launching an eBook that takes a deep dive into the strategies that Mundoalfombra used to grow their revenue by 10% and sell over 10,000 rugs and doormats from their fully online shop, so keep an eye out for that.

But, if you can’t wait until then to see the benefits of Motive Commerce Search, then click here to get your free trial and see Motive in action in your shop now.