Drumroll please: These are the winners of the Motive Grant!
After reviewing each and every application in detail, we’re excited to announce the eight incredible winners of the Motive Grant Giveaway!
We’ve loved reading through your ideas and have chosen a diverse set of shops of different sizes with unique visions of how they plan to use the grant to supercharge their growth.
What is the Motive Grant?
At Motive, we're serious about supporting SMEs and independent retailers, and we want to do everything we can to help the growth of local commerce. We also believe that every business knows exactly what they need to do to grow, but that sometimes the budget just isn't there to make an idea a reality or take a risk.
Privacy is also built into everything we do at Motive. It’s not just building privacy into the core of our product, it’s about building privacy into everything we do as a company - including our marketing.
And so while our competitors happily give hundreds of thousands of euros to Meta and Google each year to buy ads, we decided we would rather give that money directly to the SMEs that need it. Why? Because we don’t agree with the profiling and tracking that’s used to display these types of ads, and also because those giant corporations don't need more money anyway.
Instead, we thought it would make more sense to give that money directly to the shop owners instead of investing it in display ads on social media. And so we did just that.
Who are the winners of the Motive Grant?
The Motive Grant has shown the incredible creativity and entrepreneurial spirit of SMEs in the online retail space. We got a huge range of ideas from improving website user experiences to developing online training platforms and customer loyalty programmes. The following winners have all shown impressive plans that will drive their businesses forward. Let’s take a look at the winners!
€2,000: Asun Oliver - Investing in Photography, Video and Studio Equipment
Asun Oliver, an opticians based out of Valencia, plans to use the €2,000 funding to purchase photography, lighting and video equipment. This investment will enable them to take improved product photos and improve content for their active social media presence, helping to showcase their products in the best light.
€2,000: TT Revlis - Enhancing Brand Presentation Through Content and Collaboration
TT Revlis, a jewellery brand focused on sustainability, will allocate 30% of the prize to content creation and 70% to collaborating with creative professionals. This will help them enhance their brand presentation and connect with their target audience in a more impactful way.
€4,000: Fuika Omar - Restructuring Website and Optimising SEO
Fuika Omar, a basketball and streetwear store, intends to use the €4,000 funding to restructure their website and improve their SEO. As they see SEO as crucial for driving business growth, this investment will help them reach more customers and increase their online visibility.
€4,000: Ibericomio - Implementing an Innovative Customer Loyalty Programme
Ibericomio plans to use the €4,000 funding to implement a customer loyalty programme. This has the potential to not only increase their reach but also attract new customers through a clever use of discounts, providing a unique value proposition that will improve loyalty and increase brand awareness.
€4,000: Lavolio - Experimenting with "Edible Advertising"
Lavolio, a UK-based Italian chocolate maker, will use the funding to experiment with an "edible advertising" campaign. This creative approach aims to get more people to try their products, which have high customer stickiness after the initial trial, potentially driving further growth.
€4,000: 100 Foods Baby - Improving Product Packaging to Maintain Momentum
The €4,000 funding will help 100 Foods Baby maintain momentum in the market by investing in improved product packaging as their product range expands, ensuring a cohesive and professional brand image.
€5,000: Barbecue World - Enhancing the User Experience on Their Website
Barbecue World will use the €5,000 funding to improve the user experience on their website. As they have great potential for further growth, this investment will help them provide a more seamless and engaging online experience for their customers. Their next phase of growth will rely heavily on their online store, so this is a fascinating story to follow.
€5,000: Europa3G - Online Course Platform for Technicians
Europa3G, a mobile phone repair store, will use the funding to build an online course platform for mobile repair technicians. This diversification of income streams will help them expand their reach and provide valuable training to their technicians.
An opportunity to learn from each other
The Motive Grant Giveaway has shown us the incredible diversity of ideas and ambition within the SME community of online retailers. From investing in content creation and brand presentation to building innovative customer loyalty programs and online training platforms, the eight winners have shown that there are many ways to keep growing.
We’re incredibly excited to follow the progress of these businesses as they bring their plans to life with the support of the Motive Grant. Each winner has a unique approach tailored to the specific needs and opportunities of their company, providing a fascinating glimpse into the inner workings of these stores.
At Motive, we’re excited to follow these stories and believe we can all learn from them. We can’t wait to see the impact of these investments in the months ahead.