You can sell more than ever while respecting privacy and trust

In the world of eCommerce, understanding the market and the needs of your customers is crucial for success.

But while many retailers turn to invasive tracking tools to gather data on individual customers to do this, at Motive, we believe there’s a different approach that’s just as effective at growing your business.

Our goal is to respect both retailers and their customers, prioritising privacy, trust, and ethics to provide a shopping experience that benefits everyone involved.

So, how do we do it?

Thinking about how it should be done, not how it’s done

The traditional approach to eCommerce search involves tracking and profiling individual customers to provide personalised shopping experiences.

However, eCommerce search tools that use this method are giving you an outdated, legacy approach to search. Those tools fail to recognise a key shift in consumer opinion and lack the innovation needed to adapt their products. Tracking and profiling are hugely invasive, violate customer privacy and break trust with shoppers.

Would you be comfortable showing your customers at checkout all the data you have on them, how much you’re profiling them and how you tracked them while they shopped?

If we think about why retailers are tracking customers, we can redesign the search experience to give them the information they need to make decisions that benefit their business, without violating privacy. That’s what we’re doing with Motive Commerce Search.

Seeing the forest, not just the trees

Retailers need a way to understand the market so they can see opportunities and openings they can capitalise on. But this is where the idea of collecting data is skewed. Many things are done a certain way because that’s how they’ve always been done. But that doesn’t mean that that’s how they should be done.

We don’t actually need data on individual customers to make good business decisions. Focusing on the individual can actually cause retailers to miss opportunities. If you’re focusing on only one tree, you miss what’s going on in the whole forest.

By looking at the market as a whole for patterns and trends, Motive Commerce Search lets shop owners increase sales without resorting to invasive tracking methods.

Instead, Motive focuses on customising the search experience. With customisation, the customer is explicitly in charge of their experience. They get to make their own choices and tailor their experience without needing to hand over their personal data.

Respecting privacy and embracing ethics

At Motive, we value ethics and privacy above all else. We believe that it's possible to customise a shopping experience without resorting to invasive personalisation tactics.

When we talk about values, we really do stand by them. We don’t want to be a business that says we don’t track, but then let other invasive tools integrate into our product. We refuse to integrate with tools that compromise our values, such as Google Analytics, which has been found to breach EU law.

By standing firm in our commitment to privacy and ethical commerce, we’re part of a growing movement that aims to prioritise consumer rights and show we really do practise what we preach.

Taking care of your shoppers. Taking care of you.

We know that as a shop owner, you want the best for your customers. That's why Motive Commerce Search takes care of your shoppers by prioritising their privacy and trust in your brand and shop. In doing so, we also take care of you, our customer. By providing a shopping experience that respects the end user, we help you create loyal customers and ultimately grow your business.

Motive Commerce Search is leading the way in ethical eCommerce search, focusing on privacy, trust, and understanding market trends in the same way the big brands do, instead of using invasive tracking and profiling methods. By respecting both shop owners and their customers, we're working towards a future where eCommerce can grow without compromising on our innate human values.